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Digital Marketing Academy
In the INTERA Technology Park’s Training Hub, attendees have the opportunity to be part of the first comprehensive Digital Marketing Academy
Training plan and program
During 84-hour course, the attendees acquire a set of knowledge and skills for proper and successful application of digital marketing tools and techniques.
Leading experts on digital marketing train attendees to use a set of marketing tools and techniques, such as Google Ads, Facebook and Instagram advertising, Facebook Pixel, remarketing, copywriting, SEO, advanced key word research, database use in business, e-mail marketing, and PR and media relations.
Duration
84 hours
Price
Upon request
Participants
max 12
Apply for training
If interested in participating in one of our trainings, contact us using a simple application form.
LECTURER
Goran Karanović
Goran Karanović, PhD, is a SEO copywriter and Google certified expert in digital marketing. He is a professional journalist with over 10 years of experience in media, an awarded author and publicist. He holds a PhD degree and is a member of Mensa and the Association of writers of BiH. He is a co-founder of the Trans-Art Marketing agency who, after 12 years in literature, publishing and journalism, expanded its scope to include marketing by writing affiliate marketing texts for the USA market. He specialised in search engine optimised text. Texts by this master of SEO copywriting attract organic traffic and continuously hold number one positions in Google search for numerous key words. He is also an expert in landing pages, long and short forms of selling text, blogging, and web page content. He complemented his skilful writing of marketing content with a number of digital marketing skills. He is Google certified for Search, Display, and Video advertising, and in addition to Google Ads, he is also involved in advanced Facebook and Instagram advertising, voice optimisation, and search engine optimisation. He actively works with clients abroad, and cooperates with marketing agencies in the country and in the region.
LECTURER
Adi Đukić
Adi Đukić is one of the Google Ads pioneers in the region and an expert in digital marketing with over 10 years of experience and more than 500 completed projects. He is the founder of the Web Studio agency. He started developing web pages in 2006, and moved on to online marketing. He created his first Google Adwords campaign 10 years ago, and soon after started advertising on Facebook. Quality of his work was confirmed in 2012 by Google, when his agency was proclaimed as having set up the largest number of Google Adwords campaigns in BiH. Today he works as an advisor for development of online appearance strategies. Numerous companies on the local and international market recognised his fantastic ideas, particularly BiH businesspersons working abroad. Adi is also a certified EBRD consultant on Internet marketing for small and medium companies.
LECTURER
Ivan Vidović
Ivan Vidović is a PR and marketing expert with more than 15 years of experience in digital advertising, public relations, and sales. Over the course of his career, he cooperated with over 2000 advertisers, marketing and PR agencies, and organisations and institutions in BiH. He currently applies his rich practical experience in online media market to his position on the Nova BH TV station and ba.n1info.com portal as a digital sales manager. He sees his role in PR as a link between PR services and editorial board. He claims that there aren’t many people in the market who have read as many poorly written press releases as he did. A devil’s advocate by nature, he helps his clients with his analytical approach and advice on daily basis so that they would have the best results possible and reach their goals using online advertising and public communication.
What the participants say about us
In recent years I attended many trainings, but Digital Marketing Masterclass stands out. This course is characterised by a perfect combination of theory and practice. While many trainings focus on theoretical knowledge only, Digital Marketing Masterclass allowed us to test our knowledge through practice. After completing this course, I feel ready and confident to start navigating through the world of SEO and Storytelling.
I applied for the Graphic Design course in INTERA Technology Park in order to enhance my high school knowledge. As I am already aware of the quality and mode of work in various trainings organised by INTERA, I opted for Graphic Design to expand my practical and theoretical knowledge. Lecturers have years of experience and certainly make it easier for us, the attendees, and help us during lectures and during practical work. Every meeting with them is a new challenge bot in class, and at home. I learned more during a couple of trainings than in four years of graphic design in high school. While the school focuses on theory, training focuses on practice, and I am therefore certain to learn and improve my previous knowledge during classes.
I attended my first training in INTERA TP 6 years ago, while still in university, and I have been an old customer ever since 😊. I recommend INTERA TP to everyone, because trainings, seminars, and conferences gave me knowledge and skills that higher education couldn’t, and gave me opportunity to apply for my first job. I believe that one must improve constantly, which is why I still occasionally attend trainings that can help me with my work. One of them is the Digital Marketing Masterclass, which particularly impressed me. I recommend it to anyone working in marketing or wishing to start their career in marketing!
I found the opportunity to learn about UX/UI design in INTERA TP. Working with experienced lecturers consisted of theoretical part, detail problem analysis, sketching, and practical assignments in working surroundings, and resulted in innovative ideas that can be implemented in order to improve user browsing on a web site or a mobile application. We reduced a number of options to simple use and designed solutions with practical purpose. This training merged interaction and visual design into one. INTERA TP operates ideally in connecting young people and their ideas with experts, and with continuous trainings contributes to the development of entrepreneurship for young people, makes them competitive in the labour market, facilitates meeting the right people and first jobs! I recommend anyone in search of professional development to apply for these courses.
I just completed the graphic design course according to the program organised by INTERA Technology Park. The working atmosphere is very positive and relaxed. Our mentor Edin Junuzović is an exceptional and patient expert who facilitates learning and training. During the course we covered Photoshop, Adobe Illustrator and InDesign. Once the course is completed, we are not left to our own devices. I keep in touch with the lecturer and the staff and I am free to contact them in case I face a demanding task.